Nearly 60 percent of organisations say that their core data is their business, and without it they would fail. However, an exclusive Computing survey found that only 22 percent of organisations use master data management (MDM) techniques, with many saying there is no perceived need for it, and that they have other, more urgent priorities.
With high-profile data breaches filling the news headlines week after week, and with customers becoming ever more choosy and less loyal, the need for data to be secure, accessible, complete, de-duplicated, consistent and manageable should be greater than ever.
A large majority of respondents do see MDM as primarily a business challenge, but the survey found that relatively few regard it as a priority. These organisations may be storing up a mass of problems for the future, creating a much bigger obstacle to overcome.