2010-09-01
Like everything in your business, from the people to furniture, your data is an asset. It is at the heart of everything you do.
Treated right it can deliver value, enhance your customer experience, drive sales upward and deliver efficiencies across the business. Left unmanaged and unchecked, it can lead to ineffectual marketing campaigns, poor capital investments and bad decisions making. At its worse, it can sink your business.
Data governance can help you to manage what’s important to your business without adding significant costs or red tape. In many cases it is as simple as formalising the processes you already undertake. Data governance is never one-size-fits-all; it is tailored to your particular needs.
Data governance need not be costly or burdensome but it should be an important consideration. If you have ever looked at a report and didn’t understand what a value meant, or had feedback from your marketing department to say that 60% of the emails in the campaign were undelivered – then you should probably consider introducing governance principles.
A data governance strategy should pay for itself by preventing costly rework and maximising the effectiveness of your data.
We’ll work with you to ensure that happens: to determine what’s important to your business and help you through the governance process from beginning to end.
